Handbook of Australian Meat 7th Edition AusMeatInternational Red Meat Manual

Marketing Australian red meat around the world

Australia’s responsiveness to the needs of our markets, and the successful marketing support for Australian red meat products globally, ensure Australia remains the largest red meat exporting country in the world.

To build demand for Australian red meat, Meat & Livestock Australia (MLA) designs and delivers marketing programs tailored to each market and distribution channel.

Programs target trade, retail, foodservice, government and consumers, with the overall objectives of increasing market access, market share and sales of Australian beef, sheepmeat and goatmeat.

MLA interacts regularly with governments and various other organisations to defend and improve accessibility of overseas markets for Australian red meat products.

Trade shows are used to support suppliers, disseminate information about Australian red meat products and also strengthen existing relationships with the industry in each market. Trade missions to Australia are organised for importers and other trade contacts to familiarise and introduce international industry players to Australian production systems. First hand experience, combined with structured trade education activities, strengthens user loyalty and enables new business opportunities.

Our cooperative branding program with exporters and importers is enjoying success around the world, and MLA continues to train butchers and retailers to ensure Australian red meat is prepared and presented for consumers in the best possible way.

In-store displays are held in supermarkets and butcher shops and point-of-sale material designed for specific countries educates consumers and encourages them to buy Australian red meat. These various activities work to support Australia’s red meat export sales, building long-term trade loyalty and consumer demand.

For more information about what MLA is doing in your region, contact your MLA regional office.

NCI Business Center, 149 Avenue Louise
Box 24,1050 Brussels, Belgium
Ph: +32 2 535 7558, Fax: +32 2 535 7563
Enquiries: europe@mla.com.au

South East Asia / Chinas
Level 1, 165 Walker Street,
North Sydney NSW 2060, Australia
Ph: +61 2 9463 9147, Fax: +61 2 9463 9226
Enquiries: seachinas@mla.com.au

North America
Suite 602, 1401 K Street, NW
Washington DC 20005, USA
Ph: +1 202 521 2551, Fax: +1 202 521 2699
Enquiries: nthamerica@mla.com.au

11th Floor, Kyobo Building
1, Chongro, 1-ka
Chongro-ku, Seoul 110714, Republic of Korea
Ph: +82 2 720 7091, Fax: +82 2 733 8337
Enquiries: korea@mla.com.au

World Trade Centre Building
PO Box 29, Trade Centre
2-4-1 Hamamatsucho
Minato-Ku, Tokyo 105-6112, Japan
Ph: +81 3435 6300, Fax: +81 3 3438 1677
Enquiries: japan@mla.com.au

Middle East / Africa
5th Floor, Yateem Centre
Almutanabi Road
Ph: +973 17 22 30 03, Fax: +973 17 22 53 94
Enquiries: mea@mla.com.au

20 I Oriental Kenzo Plaza Office Building
No.48 Dongzhimenwai Street
Dongcheng District, Beijing, China. 100027
Ph: +86 10 8454 9377, Fax: +86 10 8454 9296
Enquiries: china@mla.com.au